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Ortho Movement Partners with Supersports to Take Footwear and Insole Technology to a New Level

By | News, Ortho Movement, Partnership, Press release | No Comments

Ortho Movement Partners with Supersports (CRC Sports Co) to Take Footwear and Insole Technology to a New Level 

Bangkok, Thailand September the 1st, 2020Supersports (Central Retail Group), one of the world’s top sporting retail chains and Ortho Movement, part of The Active Brands Group Scandinavia distribution company, have signed an exclusive collaboration agreement. Their successful partnership began in 2019 when Ortho Movement entered 90 Supersports stores throughout Thailand with their activity insoles. Now the story continues, focusing on an increased customer retail experience with innovative foot-scanning technology integrations at key stores. The foot scanners, powered by world-leading Aetrex Technology’s ‘Albert™’, have been installed and tailored to Ortho Movement’s product range, giving customers access to a new level of detailed data about their feet while also providing recommendations for the right insole and shoe based on their unique foot profiles and activities.

“We are very excited to partner with Thailand’s biggest sports retailer. From the very start, we shared a common goal: to deliver a next-generation experience for customers in stores. Our insole range has been very successful in over 90 stores throughout Thailand, and the OM foot-scanning technology will only increase consumer understanding of the importance of feet, insoles, and the correct shoes,” says Matt Jenkins, VP of Sales at Ortho Movement.

ortho-movement-scanner-supersports-thailandMachine learning will recommend the ideal brands and types of footwear for customers, as well as insoles to provide support, shock absorption, and stability based on specific activities and lifestyles. The system will allow customers to access their foot passport, and Supersports will be able to tailor new footwear recommendations to relevant customers.

“The driving force behind this project has been identifying synergies between the brands we work with on a global scale. Utilizing and combining key components from our partners, we co-create an  unique customer experience that can be successfully executed based on our synergistic relationships and collaboration among our brands around the world. It’s impressive to work with such a great team. Having Supersports and Aetrex supporting our ideas not only tightens our relationship but also provides an unique solution in Thailand, adding exceptional value for customers, staff and sales,” says Pierre Garami, VP International Sales at The Active Brands Group Scandinavia AB.

“We recognize that everyone who shops at Supersports is uniquely different, and therefore we have introduced Running Labs into some of our stores to provide the very best customer experience. This enables our Sports Consultants to have the best insight into consumer footwear requirements, thereby giving them the best possible advice to help each customer make the right purchase decision for their specific needs. We’ve found OM foot-scanning technology gives us a very accurate understanding of each customer’s feet. Together with the gait analysis system, it ensures we can make the best recommendation on which shoe and insole will serve the running or walking style of each customer”, says Tony Morton, President of CRC Sports Co.

“We are delighted to partner with Ortho Movement, as they are at the leading edge in the technology of foot movement and comfort”, says Passawat Ruengjirarote President of Supersports.

Ortho Movement – Ortho Movement is a Swedish brand with more than three decades of experience and knowledge in orthopedic technology. Ortho Movement creates and develops activity insoles adapted to the activity’s movement and pressure patterns. www.orthomovement.com

Aetrex Albert Scanner – Aetrex, headquartered in New Jersey, USA, recently launched Albert, the world’s most advanced 3D foot-scanning technology. Albert seamlessly integrates cutting-edge computer vision and pressure sensor technology into a comprehensive, personalized in-store fitting experience. Using advanced machine learning, Albert recommends the most appropriate footwear and orthotics for a consumer’s unique feet. www.aetrex.com

The Active Brands Group Scandinavia AB – Active brands for active people. We develop, sell, and distribute brands to ensure people can remain active in a sustainable way. Today, the brands Aetrex, Ortho Movement, Sneaker LAB, Rehband, SmellWell, Weightsoles & Knotely are distributed and marketed within the company’s portfolio in 20 markets around the world. www.activebrandsgroup.se

Supersports, CRC Sports Co – CRC Sports Company Limited is a subsidiary of the Central Retail Corporation, which operates Supersports Store, Crocs Shops, Fit Sports Store, New Balance Shops, Skechers Shops, Fila Shops, Speedo shops, and Liverpool FC shops. CRC Sports is also the importer and distributor of leading brands including Crocs, New Balance, K-Swiss, Fila, Skechers, Speedo, Liverpool Football Club, Ellesse, Lotto. www.supersports.co.th/

For more information & contact:
Matt Jenkins, VP of Sales at Ortho Movement, Ortho Movement, matt (@) activebrandsgroup.se

For original PDF press release, click here.

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Ortho Movement enters Australia & New Zealand!

By | Market, News, Ortho Movement | No Comments

Ortho Movement Signs with Direct One Australia to Represent and Distribute their Activity Insoles in Oceania.

Ortho Movement owned by The Active Brands Group Scandinavia and Direct One Australia have announced a partnership allowing Ortho Movement’s activity insoles to be represented and distributed throughout the Australian and New Zealand markets.

Stockholm, Sweden June 26, 2020 – Ortho Movement and the distribution company The Active Brands Group Scandinavia has officially announced a partnership with Direct One Australia that will allow Ortho Movement insoles and Wrap Tape to be distributed throughout Oceania. The move comes at a critical time, as the AFL, ARL, ARU, and FFA seasons recommence after COVID-19.

“We are delighted to partner with Direct One Australia for the ANZ launch of our activity insoles and Wrap Tapes. They were a natural choice with their extensive experience and contacts for the Oceania region, partnering with mass and independent retailers both offline and online, and with athletes directly. We are excited to start looking forward to a long-term relationship in this category, and to see the evolution of player and runner comfort in footwear,” says Matt Jenkins, VP of Sales at Ortho Movement.

The partnership not only allows Ortho Movement to enter a new market, but enables the company to deliver on its core mission – supporting active lifestyles and peak performance in sustainable, innovative ways. Of course, Direct One Australia is well positioned to help get these products into the hands of those who need them most.

“Direct One Australia is very excited to have signed a distribution agreement to represent Ortho Movement insoles and their Wrap Tape within the Australian and New Zealand markets. Both countries have massive sports participation and we are delighted to have products that will assist participants across all sports and genders,” says Brenton Hartfield, Managing Director at Direct One.

“Part of our business philosophy is to assist individuals to be more comfortable, supported and protected by the products they use, and both these brands fit that space perfectly. The Ortho Movement’s Football Insole is a timely go-to product that increases the comfort and support in football boots. We also have insoles for running, court and general sneaker wear with more insoles in the pipeline for other key sports,” Brenton continued.

To learn more about Ortho Movement, visit https://www.orthomovement.com/

Ortho Movement – Ortho Movement is a Swedish brand with more than three decades of experience and knowledge in orthopedic technology. Ortho Movement create and develop activity insoles that are adapted to the activity’s movement and pressure patterns.

Direct One Australia – Direct One Australia is the Western Australian agent for Puma, Cobra Puma Golf, Team Sports Australia (Nike Team wear), Skins Compression Garments, and is the Australian distributor for Swedish Active wear brand Casall, providing sportswear and accessories designed to support health and performance in a broad range of sports.

For more information & contact:
Matt Jenkins, VP Sales Ortho Movement, matt (@) activebrandsgroup.se

For original Press release click here

Ortho movement Sport insole and padel

Ortho Movement has officially partnered up with The Swedish Padel Federation

By | News, Ortho Movement, Partnership | No Comments

Ortho Movement has officially partnered up with The Swedish Padel Federation in order to increase the awareness of feet health during performance activity.

Stockholm, Sweden August 5, 2020 – Ortho Movement (OM), known for upgrading footwear from inside with their activity insoles, adapt to different sports and activities, is now in a partnership with the Swedish Padel Federation (SPF). SPF is the organization that coordinate, increase awareness and improve the national Padel scene for youth, elite and everyday players, in Sweden.

– Padel is a sport that brings people together. It becomes a natural meeting place for old and new friends. Where families and friends can play and socialize. It’s also an upcoming sport with an exponential national growth. We see an increase of players, new padel halls built every week and the sport’s awareness in media is following as well with podcasts, social media and national TV streaming, says Calle Åkesson, Chief of Operations, Swedish Padel Federation.

During the last year over 300 padel courts have been built in Sweden and the weekly heavy increase of players, members and court bookings makes it uncountable, but with about 500 000 active players in Sweden.

– It is with pleasure and excitement to partner up with the brand Ortho Movement. Their expertise and activity based ‘Sport Insole’ have been tested by most of the national team players and the response have been positive, Calle continues.

Sport Insole is a hybrid insole that provides a pressure protection and align the body’s movement during sports such as Padel. It improves the comfort and upgrade the shoe from inside with support, stability and shock absorption.

– The spectacular growth of the sport is impressive, a journey were we want to contribute with our knowledge and products in order to increase the awareness of the more unknown backside of padel and most of the sports. Thus, an increased comfort and control during performance sports is essential from youth to elite and the everyday player, says Jonatan Storesund, Marketing Manager, Ortho Movement.

The partnership will support SPF’s youth initiative ‘Padellyftet’ and the national women’s and men’s teams, since these two sections of the federation is where a biomechanical and pressure protection is a key factor.

Learn more about: Ortho Movement & The Swedish Padel Federation.

Ortho Movement – Ortho Movement is a Swedish brand with more than three decades of experience and knowledge in orthopedic technology. Ortho Movement create and develop activity insoles that are adapted to the activity’s movement and pressure patterns.

The Swedish Padel Association – Our Mission is to promote and develop Swedish padel, locally, nationally and internationally. We shall be the driving force in the issues of federation development, children and youth, education, competition and national teams.

For more information & contact:
Jonatan Storesund, Marketing Manager, Ortho Movement, jonatan (@) activebrandsgroup.se
Calle Åkesson, Cheif of Operations, The Swedish Padel Federation, calle (@) svenskpadel.se

Relevant sources & information:
Utmanarmötet SVT play
The Swedish Padel Federation
Sport Insole 
PDF version

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Which foot arch am I?

By | Ortho Movement | No Comments

Which foot arch am I?

All people either have a low, normal or high arch. Low and normal arch are the most common types of arch among people. You can test which type you are at home by getting your feet wet and stand on a flat surface where you can see your imprint such as on a paper or a newspaper. Our upgrade range insoles are crafted with an unique medial and longitudinal arch support design which is adapt to fit all of these feet types as good as possible. This, together with the material of a semi hard E.V.A, its creates a dynamic function.

Low arch/flat feet

Characteristics: Low arch feet are very flexible and sits low to the floor surface, the arch is not well defined.

Foot print: f you have a low arch almost your entire bottom of your feet makes a print. It is common that if you have low arch that you over pronate.

Statistics: About 20% of the population has low arches

Normal/Medium arch

Characteristics: This arch is biomechanically an efficient foot, well natural functioned and flexible with a defined arch.

Foot print: You have a normal arch if you see the inside curve of your feet is missing on the imprint. Even when you have normal arch it is common that you over pronate.

Statistics: About 60% of the population has normal/medium arches

High arch

Characteristics: High arches are usually stiff and rigid with an arch that sits high from the ground with a well defined arch. They rarely have a pronation and often a stiffer stance or a supination.

Foot print: You have a high arch if you can’t see anything but your top of your feet and your heals.

Statistics: About 10% of the population has high arches

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The Ortho Movement success continues – in Asia!

By | News | No Comments

The Ortho Movement success continues – in Asia!

The leader in football merchandise for South East Asia, Weston Corp is the one stop experience for all football fans and players. Weston Corp rolled out with our Football Insoles by Ortho Movement at the beginning of October 2018. The retail sales representatives have got a decent education regarding the Football Insole and anatomical challenges due to playing football, in line with our in-sales strategy, which have shown great sales numbers the first month.

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As Singapore’s leading Football apparel and footwear provider, Ortho Movement’s Football Insole was a natural choice for us, increasing the consumer comfort and support in boots. We are delighted to be working with them, and looking forward to growing this range/category, says Amandeep Chopra, Co-Owner at Weston Corp.

We are delighted to have partnered with Weston Corp in Singapore for the Asia launch of Football Insoles. Weston is the home of ground breaking new football products, and we are very pleased to have them as our launch partner. We look forward to a long-term relationship on this product category, and are excited to see the evolution of player comfort in footwear, says Matt Jenkins, Director of Sales Asia at Ortho Movement.

Contact info:
Matt Jenkins
matt@orthomovement.com

What is Ortho Movement?

By | Ortho Movement | No Comments

Why Ortho Movement?

Ortho Movement means linear movement and that is our world ambition. We want to make people linear again, because if you are linear you will minimize the risk of issues with back pain, pain in joints and muscles. It all begins with the feet. Please take our feet fact class and become an expert yourself.

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What is Pronation?

It starts with how our bodies are build and in the most cases that’s genetic. Pronation is a natural movement of the foot that occurs during foot landing while running or walking. About 60% of the population pronates more than they need to in order to function properly.

What is neutral pronation?

Some pronation, also called eversion, is natural in the body’s regular movement. Neutral pronation occurs when the foot experiences a healthy amount of pronation. In a healthy movement all toes are part of the foot leaving the ground movement and the weights is distributed fairly. This is what we refer Ortho Movement to, having an aligned movement that straighten up the body from the feet and knees up to the back. Whereas every movement with a misalignment will pressure the body in a less healthier way.

What is Overpronation?

Overpronation occurs when the foot impacts the ground and there is not enough of an outward movement in the foots motion. This results in a miss balance of the weight on the toes so the big toe and second toe take the entire push. Additionally, this results in an unnatural angle forms between the foot and the ankle resulting in pain in joints, knees and back.ding element

What is Supination?

Supination is the opposite to Overpronation and occurs when the foot impacts the ground and there is not enough of an inward movement in the foots motion. This results in a miss balance of the weight on the toes resulting in pain in joints, knees and back.