"Our goal is to provide athletes with high-quality gear that not only enhances their performance but also prioritizes their comfort and well-being. Through this collaboration, we aim to leverage Runacademy's invaluable insights to develop products that address the unique needs and challenges of runners, in the spirit of inspiring to a healthier and active lifestyle across Sweden."

Runacademy will serve as a test pilot hub for Ortho Movement, offering valuable feedback and insights from seasoned runners to inform product development and innovation. Additionally, Runacademy will collaborate with Ortho Movement on co-branded initiatives, including workshops, training sessions, and community events aimed at enhancing the running experience and achieving individual fitness goals.

"We are excited to partner with Ortho Movement to elevate the running experience for our members," said Johanna Bäcklund, Project & Partner Manager. "Ortho Movement's dedication to quality and performance aligns perfectly with our mission to empower and support runners of all levels. Together, we will work to enhance comfort, performance, and overall satisfaction for runners across Sweden."

Ortho Movement and Runacademy are committed to fostering a supportive and inclusive running community, and this partnership represents a significant step toward achieving that goal. Stay tuned for exciting announcements and initiatives from this dynamic collaboration.