Press & Media

Ortho Movement & Runacademy join forces

Ortho Movement, a leading activity brand specializing in human centric gear for various sports, is delighted to announce its exciting partnership with Runacademy, a prominent running community dedicated to promoting health, fitness, and camaraderie among runners of all levels.
This strategic collaboration brings together Ortho Movement's innovative range of products, including its new well received Activity Shades collection tailored for different sports, with Runacademy's wealth of expertise in the running domain. Ortho Movement's commitment to quality and innovation extends beyond eyewear to include a wide array of running-specific products such as insoles, wrap tape, ice packs, warmers, laces, knee straps and more. Through this partnership, Ortho Movement will leverage Runacademy's extensive network and insights to enhance the running experience for athletes across Sweden.
As part of the collaboration, Ortho Movement will provide exclusive access to its premium range of activity shades and running gear to members of the Runacademy community. Designed with precision and crafted for performance, Ortho Movement's shades offer advanced features such as polarized lenses, UV protection, lightweight materials, and anti-slip technology, ensuring optimal comfort and performance during every run.
"We at Ortho Movement are thrilled to partner with Runacademy to empower and inspire runners across Sweden," said Jonatan Storeund, Head of Marketing & Product Development at Ortho Movement.
"Our goal is to provide athletes with high-quality gear that not only enhances their performance but also prioritizes their comfort and well-being. Through this collaboration, we aim to leverage Runacademy's invaluable insights to develop products that address the unique needs and challenges of runners, in the spirit of inspiring to a healthier and active lifestyle across Sweden."
Runacademy will serve as a test pilot hub for Ortho Movement, offering valuable feedback and insights from seasoned runners to inform product development and innovation. Additionally, Runacademy will collaborate with Ortho Movement on co-branded initiatives, including workshops, training sessions, and community events aimed at enhancing the running experience and achieving individual fitness goals.
"We are excited to partner with Ortho Movement to elevate the running experience for our members," said Johanna Bäcklund, Project & Partner Manager. "Ortho Movement's dedication to quality and performance aligns perfectly with our mission to empower and support runners of all levels. Together, we will work to enhance comfort, performance, and overall satisfaction for runners across Sweden."
Ortho Movement and Runacademy are committed to fostering a supportive and inclusive running community, and this partnership represents a significant step toward achieving that goal. Stay tuned for exciting announcements and initiatives from this dynamic collaboration.

Johanna Bäcklund

Project & Partner Manager – Runacademy

Johanna Bäcklund
Project & Partner Manager

Jonatan Storesund

Head of Marketing & Product Development – Ortho Movement

Jonatan Storesund
Head of Marketing & Product Development

Runacademy – Running is our Passion!

Through knowledge, inspiration, and community, we spread the joy of running throughout Sweden. Everyone is welcome to join us! We have running groups in over 100 locations in Sweden and also offer online running coaching through our membership site where you can find training programs, over a hundred different sessions, instructional videos, and much more.

Additionally, we organize running technique courses, online training, personal running coaching, corporate training, and arrange running camps and trips. Our purpose is to spread the joy of running and help more people learn how to make running more enjoyable. Everyone is welcome to join us!

Ortho Movement – Joy of Movement

The OM mission: Breaking the human limits to experience more

At OM we believe that incredible things happen when humans move. To be able to enjoy being in motion and pursuing our passion helps us to not just feel good, but also enjoy life. Erasing the limits of what are body and mind can do helps us unlock our true potential so that we can explore and discover like never before. To feel nothing so that we can experience everything.

Elevate your well-being

Discover a holistic path to health through our human centric products that are designed for optimal movement and recovery to support your everyday life and active lifestyle to elevate your well-being.