Stockholm, Sweden, 2026-03-26

Ortho Movement, a leading Nordic brand in sports, training and rehab accessories, announces its launch with Matas, Denmark’s leading beauty and health retailer. Starting in early April, the Powergel insole series and Sport Fresh will be introduced in 200 Matas stores across Denmark, significantly expanding the brand’s presence on the Danish market.

Expanding Everyday Comfort at Scale

“This is an important milestone for Ortho Movement,” says Oscar Andersson Rhönnander, Sales Manager. “Launching in around 200 stores at once allows us to introduce simple, effective solutions for both comfort and shoe care to a broad audience. With Powergel inserts and Sport Fresh, we’re addressing everyday needs that are highly relevant for Matas consumers.”

Matas will introduce Ortho Movement’s Powergel inserts, designed to enhance comfort and relief in everyday footwear, together with Sport Fresh, a simple solution that helps keep shoes fresh and hygienic. In addition to the in-store assortment, Ortho Movement’s full product range is already available online, giving consumers access to a broader selection of movement-focused products.

With this launch, Ortho Movement takes a clear step into the Danish retail landscape, strengthening its presence through a nationwide store network.

 

Media Contact

Ortho Movement
Oscar Andersson Rhönnander, Sales Manager
Email: oscar@activebrandsgroup.com
Website: www.orthomovement.com