We introduced the first OM upgrade insole in collaboration with a major Nordic sports retailer during the Football Insole era. The positive response was tremendous and it sparked a surge of interest in activity-specific insoles both locally and globally.

To meet the demand for activity-specific insoles, we developed six more varieties. However, we recognized that insoles were not a product that non-users would want to invest in or show off. By creating a simple, activity-specific design and offering entry-level options, we hoped to change their perceptions.

In addition to the Upgrade range and the wrap tape we created a Standard range aimed at those taking their first steps into using insoles. Our customer base expanded into new markets, where Thailand was particularly enthusiastic about our concept.

We collaborated with a retailer and a feet scanning brand to develop an OM scanning system. Over the years, we refined our products, added new ones, and completed the Powergel Range.

During 2022 and 2024, we broadened our focus from just insoles to developing a wider range of products. We have now introduced other human-centric products like straps, a wider range of tapes and shoe care items.

Moving forward from 2024, we will continue to increase our focus on sustainability and environmental responsibility throughout our entire product range.