Bangkok, Thailand September the 1st, 2020 – Supersports (Central Retail Group), one of the world’s top sporting retail chains and Ortho Movement, part of The Active Brands Group Scandinavia distribution company, have signed an exclusive collaboration agreement. Their successful partnership began in 2019 when Ortho Movement entered 90 Supersports stores throughout Thailand with their activity insoles. Now the story continues, focusing on an increased customer retail experience with innovative foot-scanning technology integrations at key stores. The foot scanners, powered by world-leading Aetrex Technology’s ‘Albert™’, have been installed and tailored to Ortho Movement’s product range, giving customers access to a new level of detailed data about their feet while also providing recommendations for the right insole and shoe based on their unique foot profiles and activities.
“We are very excited to partner with Thailand’s biggest sports retailer. From the very start, we shared a common goal: to deliver a next-generation experience for customers in stores. Our insole range has been very successful in over 90 stores throughout Thailand, and the OM foot-scanning technology will only increase consumer understanding of the importance of feet, insoles, and the correct shoes,” says Matt Jenkins, VP of Sales at Ortho Movement.